How to Market on Social Media Effectively

Natasha Gardner • December 6, 2023

The rise of social media platforms has revolutionised the way businesses connect with their audiences.

You might wonder how social media could be instrumental in growing your business.

What is social media marketing?

Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to effectively reach a wider audience and communicate with customers.

With the right social media strategy, you can effectively gain brand awareness, increase traffic, and generate leads. Your customers expect engaging content and the ability to communicate with you through direct messaging and comments.

Identify Your Target Audience

Before diving into social media, understand who your target clientele is. Tailoring your social media content to meet the specific needs of your audience ensures higher engagement and conversion to sales.

Select the Appropriate Platforms

While the temptation to be present on all social media platforms is strong, focusing on those frequented by your target audience can yield better results.

You’ll want to think about how to best use each platform, based on what it was created for and the content that does best there:

  • Facebook offers quality video streaming, like live video, as well as a high-functioning messaging platform that allows brands to interact with their followers one-on-one.
  • Instagram supports more visually compelling posts and creative short videos.
  • YouTube is best for longer informational or entertaining video content.
  • Twitter allows for real-time conversations, news updates, and alerts.
  • LinkedIn works well for long-form written content, like blog posts.
  • Pinterest lets users discover content and relies on visuals to catch their attention.

Develop and post relevant content regularly

Success on social media is a matter of posting compelling, engaging content consistently. Not only will this help make your business look dependable, but it also shows that you have timely knowledge to share and that you care to be in conversation with your audience.

Social media platforms change their algorithms over time, but the rule of posting regularly holds true: This practice helps your content show up in newsfeeds. By focusing on consistent, relevant content, you show the algorithms that your posts are worthy of showing up in various newsfeeds and ultimately, will attract and retain followers.

Use Video Content

Live streaming can help boost your reach on social media because live streaming taps into your followers’ fear of missing out (FOMO), you can reach more people at a time. Live streaming also allows you to be more personal with your audience and give them insight into your business and its products to build trust.

Interaction is Key

Social media is not just about broadcasting; it’s about engagement. Make it a habit to interact with your audience by responding to comments, liking posts, and even directly engaging through polls or Q&As.

Instead of posting multiple times a day on as many platforms as possible, you should focus on delivering consistent, quality posts.

Maintain Consistency

Brand identity is what helps people connect to your business and sets you apart from your competitors. This means that all marketing, including print, digital, and social media, should be consistent.

It’s important to remember that as you post on social media, you are always representing your business.

Measure and Adapt

Utilise analytics tools provided by social media platforms to measure your performance. Pay attention to metrics like engagement rates, follower growth, and conversion rates to evaluate the effectiveness of your strategy. Adapt your tactics based on these insights for ongoing success.

Collaborations and Partnerships

Partnering with influencers can help you take your social media marketing to the next level by leveraging their talents to help you grow your business. Influencers have their own personal branding and followers that trust their expertise.

Working with influencers in your industry can help you build brand awareness and increase sales. Since influencers are real people, they’re more easily trusted by customers, allowing you to use that to your advantage.

Be Authentic

Authenticity is crucial. A genuine voice and transparent approach can go a long way in establishing long-term relationships.

By employing a strategic and focused approach, you can not only extend your reach but also build a loyal client base, thereby ensuring long-term success in your field.

A few benefits of social media marketing include:

Cost-effective. Advertising your business on social media is one of the most cost-effective advertising solutions available for small businesses.

More exposure. Marketing your business on social media allows you to reach more people. Engaging content will likely be shared, helping you increase your online visibility.

Boost brand awareness . Social media is a great tool for increasing brand awareness by boosting online visibility. However, if you want to take advantage of social media to raise brand awareness, consider creating advertisements that expand your reach.

Drive traffic to business websites . Your social media marketing should drive traffic back to your website, where customers can complete actions like filling out forms or making purchases.

Support customers quickly . Social media allows you to handle online customer service requests quickly and easily. When someone messages you directly on social media, you can answer their questions in real-time, giving them a fast response that improves their experience with your business.

Increased credibility. Posting engaging and educational content can increase your credibility, helping new customers learn that you’re a thought leader they can trust.

In summary, every small business should consider investing in social media marketing to promote their business and boost online visibility.

#Good Luck!

More GTP Articles

Understanding the Medicare levy and Medicare levy surcharge

By Jessie Lakin • September 24, 2025
What is Medicare levy? The Medicare levy is a small tax most Australians pay to help fund our public health system. It’s 2% of your taxable income and is automatically included in your total tax payable at tax time. Who pays the Medicare levy? Most Australian residents will pay the 2% Medicare Levy, once their income reaches the Medicare threshold as in the chart below. For most taxpayers once they earn $27,222 they will start paying some form of Medicare. However, in certain cases, you might get a reduction or even an exemption from the Medicare levy. For instance, if you meet specific conditions such as being a low-income earner, foreign resident or having a medical exemption, you may qualify for a reduced rate or full exemption.

AI in Everyday Life: What It Means for You

By Jess Sluggett • September 17, 2025
Artificial Intelligence (AI) is no longer a futuristic concept—it’s part of our everyday lives. From smart phones to online banking, AI is quietly working in the background, making things faster, easier, and more efficient. But like any tool, it comes with both advantages and challenges. The team at GTP are constantly learning about AI and how it impacts what we do, our work and in life for our clients—whether you’re running a small business, working the farm, managing your investments, or raising a young family. How AI Can Help You Here are some ways AI could be integrated into your life right now: 1. Automating Routine Bookkeeping For business owners, managing receipts and invoices can be a time-consuming task. AI-powered tools like Xero or MYOB now use machine learning to automatically categorise expenses, match transactions, and even flag anomalies. This means less time in the office, more time doing what you do best and more time doing what you love. 2. Smarter Budgeting and Saving Young families and retirees alike can benefit from AI-driven budgeting apps like Frollo. These tools connect to your bank accounts, track spending habits, and offer personalised suggestions to help you save more or reduce costs. They can even alert you when bills are due or if you’re close to exceeding your budget. 3. Crop and Weather Monitoring For those on the land, AI is transforming agriculture. There are now apps that use satellite imagery and machine learning to predict crop yields, monitor soil health, and provide early warnings for pests or drought. These insights help make better-informed decisions—potentially improving both productivity and sustainability. 4. Enhanced Customer Service If you run a business, AI chatbots can be used to respond to customer queries outside business hours, freeing up your time and improving client satisfaction. Many businesses are also using AI to analyse customer feedback and buying patterns, helping them tailor services and stay competitive. 5. Personalised Investment Advice Investors may already be using AI without realising it. Many superannuation platforms and investment apps now use AI to offer tailored portfolio recommendations based on your goals and risk tolerance. While this doesn’t replace personalised financial advice, it can be a helpful tool in managing your retirement income. 6. Time-Saving Tools for Busy Families For young families juggling work, school, and household duties, AI can help streamline daily life. Virtual assistants like Siri, Google Assistant or Alexa can manage calendars, set reminders, order groceries, and even help plan meals based on what’s in the fridge. AI-driven shopping apps can also track prices and suggest budget-friendly options—saving both time and money. The Limitations of AI While AI can be incredibly helpful, it’s not perfect. It relies on data, and if that data is wrong or incomplete, the results can be too. AI doesn’t understand context the way a human does—so it may make errors in judgement that you wouldn’t. Privacy is also a concern; many AI tools collect and analyse personal information, so it’s important to read the fine print, choose trusted providers and very carefully consider entering any personal details.  In Summary AI offers exciting possibilities across many aspects of everyday life—from saving time and money to improving decision-making. But like any tool, it’s most effective when used wisely and with care. AI is not a replacement for human advice. It can support decision-making, but when it comes to tax planning, legal matters or big financial decisions, there’s no substitute for speaking with a qualified, trusted professional. Jess created this blog using ChatGPT by providing a detailed prompt providing details on writer perspective, audience and various content parameters. Edits have been made following fact-checking and to correct context as required.

Strategic Pricing - Setting Prices to Maximise Profit

September 11, 2025
Setting the right price for products and services drives sales, profitability, and enables long-term growth. Here are some pricing strategies that can help unlock significant business potential. 1. Understand Costs Effective pricing is only possible with a good understanding of costs, such as: Fixed Costs: The expenses that remain constant regardless of production levels, like rent, salaries, and insurance. Variable Costs: The costs which fluctuate based on production volume, including raw materials and direct labor. Break-even Point: The minimum sales volume required to cover all costs, and a valuable baseline for pricing decisions. Accurate and frequent financial reporting is necessary in order to keep a handle on these metrics. 2. Analyse the Market Enlightened leaders study their competitors’ pricing strategies, especially what they charge and the value offered at those price points. They also carefully monitor market demand (e.g. based on seasonal or economic factors) because high demand may justify higher prices. 3. Value-Based Pricing Strategic pricing means understanding customer perception of value. Products should be priced based on perceived value in addition to the costs of production. Also, understanding the value proposition enables the seller to highlight unique features and benefits of their products. That way, they market and sell in ways that persuade customers to choose them over competitors. 4. Dynamic Pricing Different circumstances may warrant different prices. For example, adjusting prices based on real-time demand is common in industries like travel and hospitality. Promotional Pricing means offering temporary price reductions to stimulate demand, clear out inventory, or attract new customers. 5. Bundling and Packaging It can make sense to combine multiple products or services into a single package at a discounted rate. This can increase perceived value and encourage customers to purchase more. A related concept is tiered pricing, whereby different tiers of products are offered at varying price points to cater to different customer segments, such as budget-conscious and premium customers. 6. Monitor and Adjust Pricing Since market and economic conditions are constantly in flux, leaders should continuously monitor pricing strategy performance. This regular review includes gathering feedback from customers and sales teams to understand how pricing impacts sales and customer satisfaction. A small variation in price can significantly impact business profitability and growth potential. Use these strategies to unlock the full profit potential of your business!

Do I Need to Keep Paper Receipts?

By Jarrod Kemp • September 10, 2025
Gone are the days when you had to keep shoeboxes full of fading paper receipts. But many individuals and business owners still wonder: do I need to keep paper receipts for tax purposes? The short answer is no—but you do need to keep records. Let’s walk through what the ATO expects, how to store your records properly, and how to make life easier at tax time. The Australian Taxation Office (ATO) does not require you to keep physical paper receipts—but it does require that your records be: Legible (easy to read) Accurate Complete Stored safely for at least 5 years That means digital copies are perfectly acceptable, if they meet the above criteria. You can store your receipts in many formats: Scanned images or PDFs Photos from your phone (if details are clear) Emails or digital invoices Files stored in cloud systems (like Google Drive, Dropbox, or OneDrive) Just make sure: The date, amount, supplier, and purpose are clearly visible. You can access the file if needed (e.g. if the ATO audits you). Here are some easy ways to stay organised and compliant: 1. Take a Photo Straight Away Got a work expense? Snap a photo of the receipt on your phone before you lose it. 2. Use Cloud Storage Create a folder for each financial year and upload scanned receipts, invoices, and bills. Bonus: no risk of fire, water damage, or faded ink. 3. Accounting Software Tools Programs like Xero, QuickBooks, and MYOB let you upload and attach receipts to specific transactions. Easy and secure. 4. Label Everything Clearly Use file names like “2025-03-01 - Bunnings - Office Shelving - $124.pdf” so it’s easy to search. How Long Should You Keep Records? For individuals and sole traders: 5 years from when you lodge your tax return. For companies and trusts: often 5–7 years, depending on your structure and obligations. If you’re claiming deductions for depreciable assets, keep records for 5 years after the asset is fully written off. What Not to Do Don’t throw away receipts until they’ve been safely saved digitally. Don’t rely on ink receipts—they fade fast! Don’t store files only on your phone—back them up in the cloud or on a secure computer.  You no longer need to keep piles of paper, but you do need to be smart about saving your receipts. With digital tools and a little organisation, you can stay ATO-compliant and reduce tax-time stress.

Thinking about buying your first home?

By Breanna Bell • September 3, 2025
Buying your first home can be a daunting process, but one of my key tips would be to make yourself aware of the government incentives that are available. These include: First Home Guarantee The First Home Guarantee enables first home buyers to buy or build their new home with a 5% minimum deposit of the property value and borrow up to 95% from your lender. Housing Australia will provide a guarantee to the lender, up to 15% of the property value. Eligibility Criteria To be eligible for the first home guarantee, you need to: - Be an Australian citizen or permanent resident - Have taxable income below the individual cap of $125,000 or $200,000 combined for joint applicants - Have a minimum deposit of 5% of the property value - Be at least 18 years old - Be a first home buyer or not have owned a property in the last 10 years in Australia - The home must be owner-occupied Various types of homes can be covered under this guarantee and an eligibility tool is available here: https://www.housingaustralia.gov.au/support-buy-home/eligibility-tool First Home Owners Grant (FHOG) If you are buying or building a new home valued up to $750,000, you may be eligible for a one-off grant of $10,000. The home must not have been previously sold or occupied, rented or leased out. Eligibility Criteria To be eligible: - You must be at least 18 years of age at settlement date or at the time construction of the home is finished. - At least one applicant (you or other part owner/s) must live in the home for at least 12 months, within 12 months of settlement or completion of construction. There are exceptions to this requirement for Australian Defence Force members and there are limited circumstances where this requirement may be varied. You will not be eligible, if you and/or your spouse: - Have already received the FHOG. - Have owned another residential property in Australia prior to 1 July 2000 - Have lived in a home that either of you owned, on or after 1 July 2000 for more than 6 months There are some exceptions to these requirements, and a checklist for eligibility is available here: https://www.sro.vic.gov.au/first-home-owner/will-i-be-eligible-first-home-owner-grant#1 Land Transfer (Stamp Duty) Exemption or Concession Stamp duty is payable when you buy a home or property, or on the transfer of property. The amount you pay will depend on the dutiable value of the property, how the property is used, whether you are a foreign purchaser and if you are eligible for any exemptions or concession. The duty exemption or concession is available in addition to the FHOG, for those purchasing their first home and principal place of residence, which can be previously owned /established or new. If your new home is valued up to $600,000, you may be eligible for a duty exemption, where you will pay no stamp duty on the purchase. If your new home is valued between $600,001 to $750,000, you may be entitled the duty concession, where you will receive a reduction of stamp duty payable. The value of the property (dutiable value) is usually the contract price, however if the price you pay for the property is less than the market value, the dutiable value will be the market value. To be eligible for the exemption or concession: - Your contract of sale must be dated on or after 1 July 2017. If your contract date is prior to this date, you may be eligible for the concession only. - All the purchasers of the property must meet the same eligibility criteria as the FHOG. - You or your spouse must not have already received the exemption or concession. How much stamp duty will I pay? - A calculator is available to calculate the duty you would pay, and can be accessed here: https://www.e-business.sro.vic.gov.au/calculators/land-transfer-duty Think you have overpaid your duty? - You can apply for a reassessment for up to 5 years after the duty was paid if you were eligible for an available benefit and didn’t claim it. Visit this link: https://www.sro.vic.gov.au/land-transfer-duty/apply-for-a-duty-refund Special Circumstances and Other Eligibility: You may also be eligible for a duty exemption, concession or reduction under some of these circumstances: - Buying an off-the-plan property? You may be eligible to receive a duty concession as a first homeowner buying an off-the-plan land and building package or a refurbished lot, eligibility can be accessed here: https://www.sro.vic.gov.au/land-transfer-duty/offtheplan - Buying vacant land to build your first home? You may may be eligible for the stamp duty exemption or concession, and eligibility can be accessed here: https://www.sro.vic.gov.au/first-home-owner/exemption-concession-reduction#vacant-land - Pensioner or commonwealth concession cardholder? There may be special duty concession or exemption available, for more information, visit https://www.sro.vic.gov.au/land-transfer-duty/pensioner-and-concession-cardholder-duty-reduction - First home owner with a family? As a first homeowner with a family who bought their home on or after 1 January 2006, you may be entitled to a duty exemption or concession, eligibility can be accessed here: https://www.sro.vic.gov.au/first-home-owner-with-family-exemption-or-concession  Temporary Exemptions and Concessions: Other temporary benefits available to first home buyers, even if you don’t qualify for the first home buyer duty exemption or concession include: - Duty waiver for purchases of Victorian residential property with a dutiable value of up to $1 million for contracts signed on or after 25 November 2020 and before 1 July 2021. - Duty exemption or concession for the purchase of residential property, with a dutiable value of up to $1 million located within the City of Melbourne local government area. More information about these temporary benefits can be found here: https://www.sro.vic.gov.au/first-home-owner/exemption-concession-reduction More information for First Home Buyers For more information, visit https://www.sro.vic.gov.au/first-home-owner
More Posts